- In Class Reading: What is a Public Public Relations Plan
- In Class Assignment: Determine a client for your portfolio (if you haven’t done so already) and based on the materials read begin planning your public relations campaign.
- @HOME READING: TTP: The Law of the Few: Connectors, Mavens and Salesmen
Wednesday Writing Lab:
- Process – Evaluation
- In Class Assignment: Continue working on your public relations plan
Friday Experiential Learning:
- GUEST SPEAKER: Mechelle Phillips, One World Strategy Group to discuss client management and PR for one of her clients.
- In Class Assignment: Based on the information provided by Mechelle, create a press release.