Week 6 Learning Module

Monday Discussion:

  • In Class Reading:  What is a Public Public Relations Plan
  • In Class Assignment:  Determine a client for your portfolio (if you haven’t done so already) and based on the materials read begin planning your public relations campaign.
  • @HOME READING:  TTP: The Law of the Few: Connectors, Mavens and Salesmen

Wednesday Writing Lab:

  • Process – Evaluation
  • In Class Assignment:  Continue working on your public relations plan

Friday Experiential Learning:

  • GUEST SPEAKER:  Mechelle Phillips, One World Strategy Group to discuss client management and PR for one of her clients.
    • In Class Assignment:  Based on the information provided by Mechelle, create a press release.

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